“You are a bit like a puppeteer,” a journalist for PBS’s Now told medical writer and ghostwriter Linda Logdberg in a 2001 interview. “You pull the string and the doctors dance.” Logdberg quickly corrected the journalist: “I pull the strings,” she said, “After being told how to pull the strings.” Who is the head puppeteer? The advertising company in charge of the drug company’s PR campaign.
Logdberg had, for years, ghostwritten articles for medical journals on behalf of drug companies. In 2001, she was asked to rewrite an article on Attention Deficit Hyperactivity Disorder that a company called Intramed had asked her to write. (Intramed is owned by a marketing company, Sudler & Hennessy.) The reason for the rewrite: Novartis, the maker of Ritalin, hadn’t liked it. Novartis had thought they could get a quickie article published, one that was favorable to its drug. They didn’t get it from Logdberg, and so she was dismissed from the project. (She has since retired from ghostwriting and teaches science to children.)
The scientific and medical communities are filled with scientists and doctors who accept money from industry to put their names on articles that endorse new medicines, climate change theories, environmental studies, and so on—articles they did not write. Instead, the articles are written by ghostwriters, medical writers paid by drug companies. The WHO has officially expressed concern about the ties between industry and researchers. In 1998, documents came to light regarding a tobacco-industry wide effort to plant sympathetic letters and articles in respected medical journals. Tobacco companies had secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. Tobacco industry law firms did the drafting and the editing!
The makers of Fen-phen, Wyeth-Ayerst Labs, hired two ghostwriters to pen articles promoting the drug as an obesity treatment. Two of these articles were published, and in the many lawsuits that followed, it was revealed that Wyeth-Ayerst had edited the articles to play down and sometimes delete descriptions of the drug’s side effects.
Then there is New England Journal of Medicine (NEJM), the most prestigious medical journal in the country, which has, in many cases, been taken for a ride by pharmaceutical companies. Take, for example, the 1986 Amoxicillin fiasco, in which the NEJM published one study and rejected another that reached opposite conclusions about the antibiotic, even though both studies were based on the same data. Scientists involved in the first study had received nearly $1.6 million in grants from the drug’s manufacturer. The author of the critical study had refused corporate money. NEJM proclaimed the first study the authorized study. The author of the critical version underwent years of discipline and demotions from the academic bureaucracy at his university, which took the side of the industry-funded study. Five years later, the dissenting scientist’s study was finally published in the Journal of the AMA, and other large scale testing of children showed that those who took amoxicillin actually showed lower recover rates than kids who took no medicine at all.
In 2000, NEJM finally addressed the issue of conflict of interest in an editorial titled “ Is Academic Medicine for
But three years later, in 2003, the NEJM loosened its rules regarding publication by authors with financial ties to the manufacturers of the products being reviewed—it claimed it was getting hard to find authors unburdened by those conflicts.