She is clearly upset about this turn of events. On her website, she's posted an emotional open letter to her customers, excerpted in part below:
when the new [EWG]database designed to "inform" consumers about toxic ingredients in personal care hit the web, of course i was excited. i even worked with this group when it started - attending conference calls and meetings. little did i know that soon my own company would be unfairly and unjustly slandered and suffer in the hands of yet another horrendously slanted system that gives consumers only a tiny, limited, inaccurate part of the toxic picture...
when you open the page for suki for instance, the first thing you will read about us is "uses ingredients that cause cancer"...we have incredibly high standards for excellence in formulating, sourcing, packaging (we never use plastic or try to make plastics sound environmentally safe when actually none of them are)and we have always done these things and more simply because we believe in what we do.
the EWG / skindeep's rating system does not differentiate between a botanical extract that is clean (meaning does not contain parabens, propylene glycol, or is extracted with the highly toxic hexane or any other means-in fact people doing the rating didn't even know when i spoke with them that ingredients can be hidden in extracts), or between regular lecithin and the lecithin we use (non-gmo, organic, food grade). there is no way to enter such a differentiation when you as a manufacturer go to enter your ingredients in the database. they do not make a distinction between organics, naturals in many cases, and/or regular, synthetic ingredients, not to mention cosmetic-grade and food-grade, nor do they care whether you use an ingredient at 100%, at 1%, or at .01% within your formulas. you get the same rating no matter how much of an ingredient you use. they do not make a distinction in the formulas submitted between micronized and non-micronized ingredients...
i, and many others even some more mainstream manufacturers, have tried repeatedly to get the EWG to respond and update the rating system so it is truly informative and helpful instead of punishing those of us who are constantly trying to do the right thing but they only respond with story after story. at first they did not respond to us at all. then they told us that they were short staffed. then they told us that they would try to fix it. then they said only after being pressed by reporters a whole new story, that if we could prove our ingredients were free from contamination (whatever that means??) they would take it under consideration and that we had been advised of this already on many occassions. it's oddly familiar and perhaps it is because the EWG has made themselves the "go-to" source for information and they do not want to lose funding? perhaps they simply do not want to admit that their system is faulty. but it makes sense to me to simply admit, "hey, it's a highly complicated job, an overwhelmingly complicated task to do this and we didn't know what we were getting into. we are working on it and it's not there yet-we're not the trusted source we will be yet." instead of grasping at research sources like the one i found recently on their site for lecithin as a respiratory toxin: they sited as their proof a german study that focused on cigarette smoking and arteriosclerosis! this was their proof that lecithin in cosmetic products caused respiratory issues? shame on them. perhaps this system is helpful in showing people the ingredients in some of the harshest products, but not when i see the harsher products getting lower ratings then products i would put on my newborn neice without hesitation. if you aren't going to truly teach the whole story about toxic ingredients or rate products based on all the parameters,you are doing nothing but continuing to confuse consumers which really upsets me the most. and, certainly it upsets me that all my hard work and the hard work of my staff is in jeopardy at the hands of a misinformed staff at EWG.
Suki Kramer goes on to say she is retaining legal counsel on this matter. Kramer is obviously upset and hurt by EWG's rating of her products, and this is understandable. I find EWG's database to be mostly helpful, but I agree that its system is imperfect. I abhor the term "scaremongering", but there are some elements of the EWG system that could be fairly labeled that way, I'm afraid. What's useful about the site is its identification of products that contain known toxins (that industry and government won't take off the shelves) such as the two big "P"'s: parabens and phthalates. But some of the other so-called toxins, which are listed as "probable" or "possible" links to cancer, cannot be indicted quite yet, and becoming overly fearful of them doesn't make sense even for those who follow the precautionary principle. What ends up happening is that companies like Suki get caught in the cross-hairs. I can't pretend to be a toxicologist or scientist, so I can't look at Suki's products and disagree with EWG's findings. But neither can EWG explain its methodology for deeming certain ingredients "toxins" or causes of cancer.




