An example for how to scare mothers--whom they identified as their key target because of their passionate concern for the health of their babies--was particularly absurd: ask them "do you want to have access to baby food anymore?" This is linked to the potential BPA ban many states are considering for food containers. The industry is even more trouble than one might think if they actually believe this would be an effective strategy. The term "fear tactics" was used in the meeting, unsurprisingly.
One of the more heinous details is this one: "Their 'holy grail' spokesperson would be a 'pregnant young mother who would be willing to speak around the country about the benefits of BPA,' " the notes said."
Words fail me. Read more about this inside baseball on the Washington Post, linked here.
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